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Any business that serves customers on the premises can benefit from an attractive awning. Restaurants, cafes, and other places serving food often use awnings to advertise. However, other shops, like tailors, bakeries, card shops, clothing boutiques, and shoe stores can benefit from a canopy. There are suitable awnings for home use as well, like canopies near the pool or an outdoor patio.

If you want to use awnings for advertising and to provide a bit of shade to customers, it must be elegant. The attractive awning in the right color can draw customers from across the street or down the block. The height is important, as potential customers should see the logo or name from a distance.

A canopy that provides shade for customers should be a light color. It can reflect the sun and keep customers cool. On hot summer days, customers may be encouraged to spend more time and more money, if they can enjoy the outdoor spaces comfortably.

Awnings for outdoor dining patios are different from those designed for shade. They must cover a large area and will require from extensive steel framework. These types of awnings can be rolled up at night, keeping it clean and neat for the next day.

Another decision when choosing an awning for a business is whether to choose vinyl or fabric. Vinyl tends to crack when exposed to the sun for extended periods of time. However, it is light-weight and gives the space a contemporary look. Fabric works best for classic architecture. It may be best suited for a traditional restaurant like an old fashioned ice cream shop or cafe.