15 Jun Choosing A Storefront That Stands Out
Your storefront can make or break your business as you’re trying to get it launched, because whether we like it or not, people do judge a book by it’s cover. So what “cover” should you choose? What will people see as they pass by, and what will they read between the lines? You probably want them to see the heart of your business, your excellence, and a taste of what you have to offer. Here are several things to keep in mind as you tackle this decision.
First, check to see that you’re staying within in the bounds of any zoning restrictions. There’s no use designing a beautiful awning that your city planning office won’t even give you a permit for. Make sure you check in with them to see what is allowed in your neighborhood, as well as with the leasing office if you’re in a building owned by someone else.
As far as design, the clearer the better. Choose something that stands out from the other storefronts and distractions in your area. Make sure your design shares the essence of your business, but in a clear and concise way. Keep it short and simple so they can quickly have an idea of what you have to offer, and quickly decide that you’re the right choice. If your sign is too hard too read or takes too long to read, they’ll probably already be moving on to the next option.
Finally, choose something that matches the tone of the neighborhood you are in. If it’s a modern location where everything is trendy then choose a design that fits that style. You want to stand out for your excellence and charm, not stick out like a sore thumb. You’ll be glad you chose your custom designed awning to draw the customers in; It’ll be like the icing on the cake of all the hard work you’ve put into your business.